DIRECT MAIL RETARGETING PRO
DIRECT MAIL RETARGETING OFFLINE

DIRECT MAIL RETARGETING OFFLINE

Offline + Online = A Winning FormulaĪs a standalone, direct mail will rarely lead to conversions. Don’t waste those precious ad resources by sending direct mail to incorrect addresses.

DIRECT MAIL RETARGETING PRO

Pro Tip: Maintaining an updated address list will be the most crucial part of your direct mail campaign. Some services allow you to purchase mailing lists based on target customer demographics, including USPS Every Door Direct Mail program and InfoUSA or. Once you’ve identified these potential customers, you can then create lookalike audiences. Whether it’s a simple “thank you” postcard to show appreciation for their business or a VIP-only catalogue with a coupon code, direct mail can be an opportunity to help build brand loyalty and prompt them to come back for more.ĭirect mail can also attract shoppers who have expressed an interest either in your company or vertical.

So instead of wasting your marketing dollars, start your direct mail campaign by targeting your existing customers. If your direct mail pops up in a random person’s mailbox out of the blue, it will likely end up in the trash can - a survey found that 68% of consumers immediately toss away marketing materials from retailers they haven’t heard of. Here are four tips for how you can capitalize on the sense of anticipation and excitement that consumers associate with checking the mail: Your Existing Customers Are Your Friends Although direct mail’s response rate has reduced over time, it’s still a valuable channel for businesses to grab attention without facing fierce online competition. While our email inboxes overflow with newsletters, receipts, order updates, news roundups, social media alerts, brand promotions, and Nigerian prince scams, our physical mailboxes are neat and orderly.Īs a result, research suggests that 76% of people trust ads they receive in the mail.

That’s not surprising, considering the emotional value consumers have with their offline mailboxes compared to their online ones. Instead, with all the focus on social media, influencers, and other forms of digital marketing, the old trusted medium is having a quiet resurrection. Yes, direct mail is no longer associated with antiquated power washing service flyers or supermarket coupons. Do you know what Away, Quip, and Glossier have in common? Sure, they’re all hip, D2C companies targeting millennials and Gen Zers, but there’s a surprising fact you may be unfamiliar with - all of them rely heavily on direct mail marketing.

Direct mail retargeting